Sixty apprentices, 27 challenges, 20 internships and five seasons later, students are once again putting their business skills to the test with MARS Apprentice.

The innovative marketing competition gives students the chance to apply classroom knowledge to real-world situations. Two teams of undergraduate students go head-to-head in intense competition, solving business challenges provided by industry sponsors. Competitors devote more than 40 hours of their time each week and successful students win full-time paid internships with six sponsor companies, including PepsiCo, RBC and Maple Leaf Foods. The highly coveted internships expose students to the world of marketing and set them up for continued success in the field.

Kate McKinlay, a former competitor, was recruited into Maple Leaf Food's Management Trainee program immediately following her graduation from DeGroote. She currently works as assistant marketing manager for Canada Bread.

"The real-world application and evaluation process in MARS is like no other experience you'll have in university," she said. "You get a peek into the operations of several corporations, and have the opportunity to be evaluated by their employees. It's great for both the students and the companies involved."

A long-time MARS Apprentice sponsor, Maple Leaf Foods has recruited another DeGroote student and MARS competitor - Meghan Merkler - who now works as assistant marketing manager for the company's Bacon Complex.

"MARS is an outstanding learning experience for students. Current competitors should remember to soak in everything they can, listen to all the contributions from members of their team and take the opportunity to network with industry professionals," advises Merkler.

Brad Wurthman completed his MARS internship working in sports marketing with the Hamilton Tiger-Cats, which led him to his dream job working as director of marketing and fan development for the University of Cincinnati Bearcats.

"MARS Apprentice opened doors to opportunities I never thought possible," said Wurthman. "I learned about life beyond the textbook, and discovered that the best way to stand out is to work hard and take on new challenges."

Watch the apprentices in action in their "boardroom" every Tuesday night in the DeGroote School of Business lobby at 6 p.m.

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