[img_inline align=”right” src=”http://padnws01.mcmaster.ca/images/Campaign-Supplement1.jpg” caption=”A 16-page, full-colour insert will be included in the Globe and Mail on Sept. 15 and the fall issue of the McMaster Times. “]You'll be seeing McMaster's name more frequently over the next few months as the University begins to roll out its marketing plan with an advertising campaign.

“One of the goals of Refining Directions and one of my own goals for my third term as president is to raise McMaster's national profile and reputation,” said Peter George. “We have worked for some time to develop the University's distinct brand and to develop a marketing and advertising strategy to tell McMaster's story. This strategy is particularly important as we work together on our ambitious goal for The Campaign for McMaster, and the campaign budget has allowed us to move ahead with our plans.”

This past Saturday, a special McMaster “Learning Without Boundaries” insert was included with the Globe and Mail (home delivery). Unfortunately a problem at the Globe's Toronto processing plant meant some areas of southern Ontario, including Hamilton, Burlington and Niagara didn't receive the insert. It will be included in Tuesday's paper.

The brochure highlights stories that focus on campaign priorities. It will also be sent to almost 100,000 alumni in the fall issue of the McMaster Times and will be distributed to faculty and staff over the next couple of weeks.

“We're also going to introduce the country to our Campaign Cabinet through advertising in the Globe and Mail and the Hamilton Spectator,” says Roger Trull, vice-president of University Advancement. “The Cabinet volunteers are a remarkable group from around the world who are committed to helping us make The Campaign for McMaster a success.”

Over the next several weeks, additional McMaster advertising will be placed in the Globe and Mail, Toronto Star, Report on Business, Canadian Business, Financial Post Business Magazine, MoneySense, and in a special innovation series in Ottawa Life. Electronic ads will be featured on the Globe and Mail site and the Business News Network and we will continue our advertising in the skywalk between Union Station and the Toronto Convention Centre.

George says, “McMaster is a premier university and telling our story and building our national reputation will help to ensure our continued success.”