McMaster University's DeGroote School of Business and St. Joseph's Healthcare have teamed up to host a Disney Institute professional development seminar this fall.

“Making the customer experience positive and rewarding has been the key to Walt Disney World Resort success,” said business professor D. Wayne Taylor. “This professional development program will help provide participants with proven success strategies that organizations and individuals can use to improve customer service, key in building customer loyalty and enhance results.”

The one-day workshop by the Disney Institute, called “the Disney Keys to Excellence,” will be held on October 27 at the Royal Botanical Gardens Headquarters building.

This program is beneficial for both non-profit and for profit companies said Kevin Smith, president and CEO of St. Joseph's Healthcare.

“This learning will benefit everyone, whether looking after patients at a hospital or customers in retail and the service sector. The fundamentals of providing quality service remain the same,” said Smith. “A good experience is a shared experience by the receiver and provider. The better the experience the better everyone feels and performs.”

The workshop has a history of involvement with organizations that interface with the public including hospitals and healthcare providers, financial institutions, retail outlets, automotive sales and service, hospitality, real estate, utilities, manufacturers and insurance companies.

The Disney Keys to Excellence program contains four core topics, leadership, management, service and loyalty. Information on the workshop and registration can be obtained on www.degroote.mcmaster.ca.