CCE launches public relations program

[img_inline align=”right” src=”http://padnws01.mcmaster.ca/images/Calderone_Yvette.jpg” caption=”The Public Relations Certificate/Diploma program offers a variety of tactical and strategic courses to help students develop public relations skills and become strategic thinkers. File photo.”]The Centre for Continuing Education (CCE), in association with the DeGroote School of Business, is launching a new public relations program this month.

The Public Relations Certificate/Diploma program offers a variety of tactical and strategic courses to help students develop public relations skills and become strategic thinkers in the field of public relations. Part-time evening courses are offered at the Downtown Centre in Hamilton.

“The role of a public relations practitioner is not limited to writing newsletters, press releases and dealing with an organizational crisis,” said Todd Rich, program manager at CCE. “Public relations is about using communications techniques to support an organization's strategic goals. At McMaster, using public relations strategies to communicate with students, parents, faculty, staff, community members, media and other key stakeholders is seen as a best practice.”

Terry Flynn, director of McMaster University's Master's of Communications Management program, and an integral member of CCE's public relations development team, added, “This certificate/diploma program is a great opportunity for newcomers and current practitioners in the field to get a university education in public relations. The program has hired instructors who hold senior level management positions, including Alan Chumley, director of measurement at Hill & Knowlton and Susan Quinn Mullins, former director of corporate reputation management at Astrazeneca Canada Inc.”

According to Flynn, these two programs demonstrate how McMaster University is committed to becoming an educational leader in public relations by developing the public relations leaders of the future.

Apply today for fall classes. For more information, visit our website at www.mcmastercce.com/publicrelations or contact Todd Rich at richt@mcmaster.ca or 905-525-9140, ext. 23128.

Certificate in Public Relations Requirements: Students will take Introduction to Public Relations Practice plus any five courses (18 units)

Diploma in Public Relations Management Requirements: Students must take all six core courses plus any three electives (27 units)

Core Courses:

1. Introduction to Public Relations Practice

2. Public Relations Writing

3. Public Relations Planning & Management

4. Media Relations

5. Business Management for Public Relations

6. Measurement & Evaluation in Public Relations

Elective Courses:

1. Issue and Crisis Communication Planning

2. Employee Communications

3. Financial Communications

4. Media Analysis

5. Social Media

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[img_inline align="right" src="http://padnws01.mcmaster.ca/images/Calderone_Yvette.jpg" caption="The Public Relations Certificate/Diploma program offers a variety of tactical and strategic courses to help students develop public relations skills and become strategic thinkers. File photo."]The Centre for Continuing Education (CCE), in association with the DeGroote School of Business, is launching a new public relations program this month.   <br />
<br />
<p>The Public Relations Certificate/Diploma program offers a variety of tactical and strategic courses to help students develop public relations skills and become strategic thinkers in the field of public relations.  Part-time evening courses are offered at the Downtown Centre in Hamilton.  <br />
<br />
<p>"The role of a public relations practitioner is not limited to writing newsletters, press releases and dealing with an organizational crisis," said Todd Rich, program manager at CCE. "Public relations is about using communications techniques to support an organization&#039;s strategic goals. At McMaster, using public relations strategies to communicate with students, parents, faculty, staff, community members, media and other key stakeholders is seen as a best practice."<br />
<br />
<p>Terry Flynn, director of McMaster University&#039;s Master&#039;s of Communications Management program, and an integral member of CCE&#039;s public relations development team, added, "This certificate/diploma program is a great opportunity for newcomers and current practitioners in the field to get a university education in public relations.   The program has hired instructors who hold senior level management positions, including Alan Chumley, director of measurement at Hill & Knowlton and Susan Quinn Mullins, former director of corporate reputation management at Astrazeneca Canada Inc."  <br />
<br />
<p>According to Flynn, these two programs demonstrate how McMaster University is committed to becoming an educational leader in public relations by developing the public relations leaders of the future.  <br />
<br />
<p>Apply today for fall classes.  For more information, visit our website at <a href="http://www.mcmastercce.com/publicrelations">www.mcmastercce.com/publicrelations</a> or contact Todd Rich at <a href="richt@mcmaster.ca">richt@mcmaster.ca</a> or 905-525-9140, ext. 23128.<br />
<br />
<p><li><b>Certificate in Public Relations Requirements:</b> Students will take Introduction to Public Relations Practice plus any five courses (18 units)  <br />
<br />
<p><li><b>Diploma in Public Relations Management Requirements:</b> Students must take all six core courses plus any three electives (27 units) <br />
<br />
<p><b>Core Courses:</b><br />
<p><li>1. Introduction to Public Relations Practice<br />
<p><li>2. Public Relations Writing<br />
<p><li>3. Public Relations Planning & Management<br />
<p><li>4. Media Relations<br />
<p><li>5. Business Management for Public Relations<br />
<p><li>6. Measurement & Evaluation in Public Relations</p></li><br />
<br />
<p><b>Elective Courses:</b><br />
<p><li>1. Issue and Crisis Communication Planning<br />
<p><li>2. Employee Communications<br />
<p><li>3. Financial Communications<br />
<p><li>4. Media Analysis<br />
<p><li>5. Social Media<br />
<br />

Media Enquiries

Phone: (905) 525-9140 ext. 24073
Email: comms@mcmaster.ca

The Communications and Public Affairs Office is staffed from 8:30 a.m. to 4:30 p.m. Monday to Friday.

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