Daily News

Posted on Sept. 12: Put your hooks in books

An innovative marketing campaign for McMaster's campus libraries is using varsity athletes to help make fellow students more aware of the resources available at their library of choice. Anne Plessl, development officer, Mills Memorial Library, co-ordinated a team of library staff and representatives from the Department of Athletics and Recreation to launch a poster campaign that incorporates varsity athletes and library images to promote the library's collections and services. "We're using this campaign to promote the library to students in a fun, less traditional way," says Plessl. "We want to get their attention and generally raise awareness of the library and its resources." Click here for a slide show presentation of the poster series.