Spark Talk: “Using Social Media Advertising to Sample Global Migrant Populations” by Thomas Soehl (December 6th, 2024)
Online Event
06/12/2024, 10:30 am - TO 06/12/2024 - 11:30 am
Organizer: Spark / Social Science
Online Event
06/12/2024, 10:30 am - TO 06/12/2024 - 11:30 am
Organizer: Spark / Social Science
Survey research on migrants is notoriously challenging. Social-networking sites’ ability to micro-target advertisements combined with their near-global reach makes them an attractive option. But how good is the data thus collected? Thomas Soehl will present findings from the McGill study of Nigerians at Home and Abroad – a unique survey of the Nigerian diaspora in 10 countries around the world.