University Advancement earns most awards at national conference

University Advancement earns most awards at national conference

McMaster’s University Advancement team brought home nine Prix D’Excellence awards from this year’s Canadian Council for the Advancement of Education conference – the most won by any University in the country.

The CCAE is a national organization that promotes excellence in educational advancement. Its annual awards recognize outstanding achievements in alumni affairs, public affairs, communications, development, student recruitment and overall institutional advancement.

McMaster’s University Advancement team was recognized for work in areas that range from fundraising and community outreach to government relations and the redesign and re-launch of the Daily News.

McMaster was also recognized for its innovative approach to using social media for fundraising and for building awareness around last year’s football playoffs.

“Our unique, integrated advancement team is one of the most effective in the country,” said Mary Williams, vice-president university advancement. “These awards are well-deserved and recognize the many talented people who have accomplished so much this year on behalf of McMaster.”

“University Advancement provides a wide range of important services for McMaster,” said President Patrick Deane. “The team operates at an exceptionally high level and these awards reiterate that. Congratulations to everyone involved.”

The full list of awards is below:

Gold

Best Annual Fund Initiative – McMaster 125 Bursary Challenge

Best Community Outreach Initiative – Open Streets Hamilton: McMaster Edition

Best News Release – The Infographic News Release: An Innovation in Storytelling

Best New Idea: Creativity on a Shoestring – White Coat Letter Writing Campaign

Silver

Best website – The new Daily News

Best Donor Relations Initiative – Giving Report 2012

Best Brochure, Newsletter or Flyer – McMaster Highlights: Hamilton Edition

Bronze

Best Use of Social Media – Vanier Cup 2012 (on Facebook.com/McMasterUniversity, Twitter.com/McMasterU, YouTube.com/McMasterUTV)

Best New Idea: Creativity on a Shoestring – Flickr Event Donor Slideshows: An Immediate Post-event Donor Touch